Cookie Preferences

At Millie and Me, we use cookies and similar technologies to help our website work properly, understand how visitors use our store and improve your shopping experience.

Some cookies are essential for the website to function, while others help us understand website performance or support advertising and marketing activities. You can manage your preferences at any time.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit, such as items in your shopping bag, your preferences and how you interact with the site.

We may also use similar technologies, including pixels and tags, for analytics and marketing purposes.

Types of Cookies We Use

1. Essential Cookies

These cookies are necessary for our website to function correctly. They support features such as shopping basket functionality, secure checkout, payment processing and remembering your privacy preferences.

Essential cookies cannot generally be switched off through our cookie preference settings because they are required to provide the services you request.

2. Analytics and Performance Cookies

These cookies help us understand how visitors use our website, including which pages are visited, which products attract interest and how customers navigate our store.

We use this information to improve our website and shopping experience. These cookies are only used where the required consent has been obtained.

3. Marketing and Advertising Cookies

These cookies and similar technologies may be used to measure advertising performance, understand the effectiveness of our marketing campaigns and deliver more relevant advertising.

They may be set by us or by third-party advertising platforms that we use. These technologies are only activated where the required consent has been obtained.

4. Functional Cookies

These cookies allow our website to remember certain choices and preferences to provide a more personalised experience.

Where consent is required, these cookies will only be used after you have given permission.

Managing Your Cookie Preferences

You can choose whether to accept or reject non-essential cookies when prompted by our cookie banner. You can also change or withdraw your consent at any time using our Cookie Preferences settings, where available.

Rejecting non-essential cookies will not prevent you from browsing our website or purchasing our products, although some optional features may work differently.

Essential cookies will remain active where necessary for the operation and security of our website.

Third-Party Cookies

Some cookies and similar technologies may be provided by third parties whose services are used on our website, such as analytics providers, advertising platforms and payment providers.

These third parties may process information in accordance with their own privacy policies. The cookies and technologies used will depend on the services enabled on our store and your consent choices.

For more information about how we collect, use and protect personal information, please read our Privacy & Cookie Policy.

Changes to This Policy

We may update this page from time to time to reflect changes to our website, the technologies we use or applicable legal requirements. Any updates will be published on this page.